Everyone else gives audits away. Here is why ours costs money.
A free audit is a sales call with a chart attached. It can only ever conclude that you need what the agency sells. Ours is a two to three week analysis that ends with a number, a method and a list of priorities, and it can tell you to do three things yourself.
Read the full sample report
A free audit cannot tell you to do nothing.
- It costs the agency nothing because it is the same template every time.
- It concludes that you need what they sell, because that is what it is for.
- You cannot see it before you agree to the meeting, because it would not survive being read.
We charge because being paid for the analysis is the only way the analysis can be honest. Our report has a section called “What to do first, with or without us.” A free audit could never contain one.
Do not take our word for it. Read one.
This is a complete Growth Audit for a worked example practice. Every figure illustrative, nothing held back and no form to fill in.
No email address required.
Every number that decides a practice's year.
Money and production
Revenue by treatment, production against collection, revenue per available chair hour.
Treatment plan conversion
Case acceptance by value and by count, unconverted plan value and its age, plans never followed up.
Diary and capacity
Utilisation by day and hour, no-shows, cancellations, the hygiene diary.
Recall and reactivation
Overdue recalls, dormant patients, and what each is realistically worth.
Enquiry handling
Calls offered, answered and missed by hour, and the time it takes you to respond.
Marketing and unit economics
Spend by channel, cost per new patient, cost per accepted treatment, value to cost ratio.
Website and search
Core web vitals, technical health, booking friction, keyword positions and difficulty.
Competitors and AI visibility
Head to head against three local practices, and whether AI assistants recommend you.
Reputation
Ratings, review velocity, response rate, and every review read and coded by theme.
The findings practices react to.
Where patients are lost
Twelve months to July 2026appointment80665%
presented512
Where patients are lost.
Twelve months of enquiries, from first contact to accepted treatment, with the money attached to every gap. Most practices can tell you their new patient number. Almost none can tell you what the gaps between the stages cost.
When enquiries go unanswered
Calls not answered, by day and hour, over twelve monthsWhen enquiries go unanswered.
Every missed call, by day and by hour. The busiest hour for missed calls is usually the hour the front desk is at lunch. It is also, usually, the most common complaint in the practice's own reviews.
When patients want to come, and when you have space
Booking requests against available chair timeWhen patients want to come, and when you have space.
Booking requests against available chair time. Most practices turn patients away early and late while running half empty midweek, and have never seen the two plotted together.
Two to three weeks, four steps.
-
The intro call.
Twenty minutes. We work out whether an audit would tell you anything you do not already know. Sometimes it would not, and we say so.
-
Access, not homework.
We ask for access to the systems you already have. We do not send you a spreadsheet to fill in. Gaps in the data are themselves findings.
-
The analysis.
Two to three weeks. Every figure traced to a source you can check, every estimate marked as one, every limit stated.
-
The report and the conversation.
The document, then an hour walking through it with whoever you want in the room.
A document you could take to your accountant.
A full advisory document, plus a data appendix.
Written to be read by a practice owner and checked by an accountant. Not a slide deck.
A quantified opportunity, and a conservative recovery estimate.
With the assumptions shown, not hidden.
A prioritised list and a ninety-day roadmap.
With named owners and a measure of done.
It is yours.
Take the figures, the method and the recommendations to anyone you like.
What we promise, and what we designed on purpose
We promise:
- Every figure is traceable to a source you can check.
- What we could not see is stated in the report, not left out of it.
- A section telling you what to do first whether or not you work with us.
- Half the fee is credited against any work that follows.
We designed it this way on purpose:
It is paid, and that is the point. Being paid for the analysis is what lets the analysis conclude that you do not need us. A free audit structurally cannot.
We ask for access, not homework. If a practice has to spend a week assembling data before we start, the audit is already failing.
We show the assumptions behind every projection. Anyone can produce a big number. The useful part is the conservative one underneath it.
We will tell you if an audit is not worth it for you. Some practices already know exactly where their problem is. Those practices should fix it, not pay us to describe it.
From £1,500, half credited against any work that follows.
The exact number depends on your practice, your systems and how many sites you run. You get one fixed price before anything starts, and it does not move.
Not ready to share your data yet? Start from the outside. The Footprint Review shows everything patients can find about your practice online, with advice on every finding. £950 per practice, in three working days, with no access to your systems. If you go on to the Growth Audit, it builds on the Footprint Review rather than repeating it.
See the Footprint ReviewWhat the audit recommends, we can also build: the AI Receptionist, the Review and Reputation Engine, the Practice Performance Dashboard, AI Visibility and the New Patient Engine. Or not. The report works either way.
Frequently asked questions
Is this a clinical audit?
No. This is a commercial analysis of where the practice loses revenue. It has no bearing on clinical governance or CQC requirements.
Why do you charge when everyone else is free?
Because a free audit can only conclude that you need what the agency sells. Ours contains a section telling you what to do first whether or not you work with us, and that section only exists because the analysis was paid for.
What do you need from us?
Access to the systems you already have: practice software reports, your telephone records, your advertising accounts and your website. We do not send you homework. Where a system cannot produce something, that gap is itself a finding.
How long does it take?
Two to three weeks from getting access, and an hour of your time at each end.
Can we start with something smaller?
Yes. The Footprint Review looks at everything public about your practice: Google, Maps, AI assistants, reviews, adverts and your website, measured against the practices around you, with advice on every finding. It needs no access to your systems, costs £950 per practice and takes three working days. If you then go on to the Growth Audit, it builds on the Footprint Review rather than repeating it.
What if you do not find anything?
We have not yet seen a practice with nothing to recover, but if the numbers say your systems are tight and your money is going where it should, the report will say exactly that. You would still have the benchmark and the competitor analysis.
Is the fee really credited?
Half the audit fee is credited against any work you commission in the next six months, up to half the value of that work. If you take the report and do the work yourself, the fee is what you paid for the analysis and that is the end of it.
Will you tell us to spend more on marketing?
Only if the numbers support it. In the sample report we specifically recommend against it, because spending more on acquisition before the conversion gaps are closed wastes money.
Who sees our data?
Only us, under a written data processing agreement signed before we get access. Nothing is combined across practices, resold or used to train anything.
Twenty minutes. Your questions, straight answers.
If an audit would not tell you anything useful, we will tell you that too.
Book a 20-minute intro call